In 1997, Accurate Fishing Products introduced its first, revolutionary, TwinDrag® system fishing reels. A little over ten years later, Accurate has expanded its high-tech reel series to include seven blue-water models and eight light-tackle models, all of which have been readily accepted by serious saltwater sport fishermen. Whether you call it offshore, deep sea or big game fishing, our conventional reels and gear will get the job done.


Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance, and reliability when it counts most. Worn across the globe, AFTCO fishing clothing is designed to handle the harshest elements. Whether you’re an elite professional bass angler looking to stay dry in a late fall downpour or an offshore weekend warrior seeking protection from the sun’s harmful UV rays, AFTCO keeps you fishing comfortably. AFTCO products are field tested at our Southern California headquarters where many of our core saltwater fishing tackle items are still proudly handcrafted and manufactured in our U.S.-based machine shop.

When anglers want to get serious about catching fish, they count on Avet for a cast and retrieve that can’t be beaten. Avet Reels are known for their smooth and powerful drag systems that give you the upper hand during a retrieve. Each Avet fishing reel is precision-machined in the U.S. using marine-grade anodized aluminum and stainless steel stock. This construction gives their reels an unmatched combination of strength and corrosion resistance with dazzling finishes so you can fish in style, too.

Bub’s is a place where locals and visitors alike enjoy one-of-a-kind entertainment and food. Watch the game on our vast array of plasmas or take shots on our in-house basketball court in between games of shuffleboard. Relax and sip drinks at one of the community tables or our giant circle bar. Indulge in some of our famous Lunch Lady Tater Tots or Steaky Steakums at the old school lunch counter or outside on our expansive wooden deck.

CCA California is a statewide, non-profit marine conservation organization working to protect the state’s marine resources and interests of anglers.
The purpose of CCA is to advise and educate the public on conservation of marine resources. The objective of CCA is to conserve, promote, and enhance the present and future availability of those coastal resources for the benefit and enjoyment of the general public. By joining CCA you become a part of the more than 120,000-member, 19 state chapter strong organization that has participated in virtually every national fisheries debate since 1984.

When we opened the doors to our beach town brewpub on Coronado Island in 1996, we wanted it to be the kind of place where friends could enjoy great beer, a good meal and a laid-back atmosphere.
Our award-winning beer is now available coast to coast, but the spirit of our family-owned brewery hasn’t changed. We’re still sharing our passion for craft and celebrating our authentic coastal vibe–all inspired by our San Diego roots.
Welcome to Coronado Brewing Company. Stay coastal.

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology, unparalleled fit and durability, and a limited warranty against manufacturer’s defects on all of its products. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts. Check the Costa website for more info.

Dana Landing Market & Fuel Dock is truly the one-stop shop for the fishing, boating, and water-sport enthusiast. They are located adjacent to the Dana Landing launch ramp in Mission Bay. They offer unparalleled convenience and service to the boating public. Fresh deli food, snacks, and cold drinks will keep coolers stocked. Dana Landing also offers a complete supply of marine accessories and safety equipment!

We aim to provide you with the confidence to leave the dock with the most advanced capable gear available to you in your pursuit of that epic fishing trip!

At Dexter Outdoors we know fishing, with over 200 years of experience making the world’s highest quality fishing knives. We know the passion, the hard work and dedication it takes to master this sport. Our company of 250 employees have the same dedication and passion for designing and manufacturing the highest quality knives so you can have the best fillets possible.

Proud to serve the public and the finest sportfishing fleet in the country by providing the best supply of live bait available, The Everingham Brothers Bait Company has been working hard for fifty years to ensure the fishing fleet has live bait available 24/7/365. The business, which now employs its fourth generation of the Everingham family, is anchored at the same, exact location in San Diego Bay that it was half a century ago.

When you join FishDope you get more, more phone calls, more fishing reports and more coverage of the Southern California fishing spots. Your small group of fishing buddies instantly transforms into an established network of commercial, professional and recreational fishermen that fish every region of the Southern California and Northern Baja Coasts. competitive edge. For $169 a year – or less than a tank of fuel for most private boats in Southern California – you gain access to the most accurate and up to date Southern California fishing reports available anywhere.

Fishing Syndicate Fishing Products were designed, prepared and built by Lifelong Fishermen for Anglers and Lady-Anglers of all ages.
Fishing is not just our “hobby” but our Only Passion! We have spent decades on the water using the different blends of material employed for rod making and have perfected the right blend of Lightness, Action, Power and Durability over the years. Add to that, quality components at affordable prices and you have a match made in heaven!

Garmin makes products that are engineered on the inside for life on the outside. We do this so our customers can make the most of the time they spend pursuing their passions.
With over 21,000 associates in 35 countries around the world, we bring GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. We think every day is an opportunity to innovate and a chance to beat yesterday.

The Grundéns family believes that fishing feeds us, all of us – physically and emotionally. It is our livelihood and our passion. Fishing is about the respect for nature and its elements, the thrill of the catch, as well as the greater journey and the stories we bring back. It is our collective responsibility to ensure that our children will have the opportunity to have a relationship with fishing.
We make gear that protects people – because of that, we set relentlessly high standards to back our products by. We hold ourselves to those high standards as we continue building Grundéns as a leader and premium apparel provider in the sport fishing community.

Serving SoCal boaters with high-speed gas and diesel, food, beer, sundries and bait since 1995. Come experience their friendly and experienced staff and see why they are an anglers friend

MORE THAN A GREAT BAR WITH GREAT FOOD
Located in San Diego & Dana Point, Jimmy’s is a family-owned group of eateries serving high quality, classic American fare. Determined to be a “great bar with great food,” focused on creating a classic neighborhood gathering place for excellent food and drink—providing a relaxed, welcoming dining experience for locals and out-of-towners alike. Jimmy’s Famous, embraces the philosophy of utilizing locally-sourced ingredients, high quality and naturally-raised meats, and sustainable food products whenever possible.

Classic SoCal iron lures cast in aluminum and brass. JRI Custom Lures started in 2009 and quickly became a local favorite fishing lure that catches just about every fish that swims.

Constructed with 840D TPU material and 100% RF (radio frequency) welded seams – our own custom manufactured zippers… our bags are 100% leakproof.
We use an SBR Rubber insulation in all panels providing superior insulation properties.
A series of d-ring and carabiners positioned on the inside below and along the length of the zippers to secure the sides together prior to zipping a bag that is at max capacity. All bags come with quad anchor point shoulder straps.

Located in Southern California, Morita Gaffs has become recognized as the premier gaff and boat tool maker world wide. Utilizing a modern twist on classic materials, Morita makes a gaff you can count on when landing your trophy is on the line.

One Cool Tuna the manufacturer of OCT Jigs and fishing line labels has generously donated a selection of lures and line labels and OCT Jigs. Their Line Labels are water proof and help anglers keep track of what of what line they have on which reel. The OCT jigs are CNC machined to ensure a perfect “swimmer” every time that Socal gamefish can’t resist.

For over 20 years, PELAGIC has provided the dedicated waterman with the best technical apparel, premium polarized optics, and ocean-inspired gear. Founded in 2002 off the coast of Southern California, PELAGIC was inspired by a love for the offshore lifestyle and the need for products that professional captains, mates, deckhands, and waterman could rely on. PELAGIC has used years of feedback from top captains and mates from the oceans around the world to provide ultimate performance.

Since Otto Henze founded the PENN Fishing Tackle Company in 1932, we’ve been at the forefront of modern reel design and production. We pride ourselves on the fact that millions of experienced anglers around the world put their faith in PENN products every day. That’s what inspires us to continue our founder’s dream of manufacturing the world’s highest quality fishing tackle.

It all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. As Lauri Rapala fished the waters of Finland’s Lake Paijanne, he quietly rowed and watched. And what he saw was how hungry predator fish would dart into a school of minnows and attack the one that swam with a slightly off-center wobble. Over and over again.

RAP Systems pipes are a tackle investment that you can take with you from boat to boat just like your fishing poles. We have found through the last few years that so many of our customers share the same stories of how difficult it is to fight these large fish down on their knees. We created a fulcrum point to help every angler young and old to catch the fish of their lifetime.

San Diego Fish Processing provides anglers in the San Diego area an easy and efficient way to offload, transport and process fish caught during their trips. We provide an on-call service for 4/6 pack and private vessel anglers. We bring our expertise and resources to you making your fishing experience that much more enjoyable and worry free.

Seakeeper eliminates up to 95% of boat roll, transforming everyone’s experience on the water. Boat owners around the world know it’s a must-have. Are you ready to join them?
After developing the most effective zero-speed anti-rolling devices ever made, Seakeeper forever changed the experience of boating. Within the short space of a decade, the company quickly positioned itself as a global leader in active gyroscopic stabilization technology.

The Only Vessel Attitude Control SystemTM
Throw everything you know about transom-mounted systems away. We drastically changed the boating industry once, and we’re doing it again. Seakeeper RideTM eliminates up to 70% of underway pitch and roll providing comfort, control, and confidence.
It’s intuitive. It’s automatic. It’s transformational.
Just turn the key and get ready for One Hell of a RideTM.

Sportsman Seafood has been serving the Sports Fisherman in San Diego Since 1965 and now they are offering our exclusive one-stop complete processing services directly to the public! In the very same tradition that founded America’s commercial fishing industry, the World Famous Tuna Jerky Co. located at Sportsmen’s Seafood now offers the same Old World quality and dedicated service that captains and crews have enjoyed exclusively for years. Their family-guarded marinade recipes and smoking techniques are the “SECRET” ingredients you can’t find anywhere but at World Famous Tuna Jerky.

Squidco Fishing has been serving San Diego anglers since 1939. They carry a wide array of tackle, rods, reels, fishing accessories and so much more. They are your one-stop-shop for SoCal anglers looking to up their game in the fishing world.

World Renowned Tailhunter International Sportfishing is a full-service outfitter and guide service with two recreational Sportfishing Fleets in La Paz (Isla Espiritu Santu) and Las Arenas/Muertos Bay (Isla Cerralvo) on the Sea of Cortez in Baja California Sur. Founded, owned and operated by award winning author and Baja Sur fishing expert Jonathan Roldan and his wife/fishing buddy, Jilly, since 1995.

Towboat US San Diego (Est 1987) is the most established Towboat Company in San Diego. Our experienced staff and 8 boat fleet assist thousands of boats a year off the coast of Southern California and Baja, Mexico.
We are available 24 hours a day with the largest fleet of commercial assistance towboats in Southern California, we can quickly dispatch a licensed captain to provide you with the service you need.

Valley Farm Market is located in Spring Valley and is famous for its USDA Prime and Choice Beef from Omaha Nebraska, fresh Seafood flown in weekly from Alaska, distribution of Julian Pies, Fine Wines and Micro Brew Beer. They continue to serve their local customers as well as anyone interested in stopping by for a taste of their famous meat department!

Located alongside the vibrant ocean-front boardwalk in Pacific Beach, Waterbar offers only the best in tantalizing menus, innovative libations, panoramic views, and lively entertainment. Our “social seafood” menu is inspired by East coast, West coast and Baja cuisines, and transforms the freshest flavors through our chef’s unique renditions of coastal classics. Flavor-forward craft cocktails, local micro-brews, national brand favorites, and a diverse wine list are offered across comfortable bar seating, community-table dining, and intimate ocean-side tables. Waterbar’s thriving, energetic environment captures the passion of San Diego’s iconic coastline for an unforgettably satisfying experience.

Established in 2008.
West Coast Marine Service opened its first shop in Costa Mesa California back in 2008. Focusing exclusively Yamaha Outboards. We have been providing exceptional service for over 10 years. In order to better serve our boating community West Coast opened its second location in San Diego California late 2018.

YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild.

Yo-Zuri has been making quality fishing lures, fishing lines, and leaders for over 50 years in Japan and shipping throughout the world. Due to the quality, our fishing products have stood the test of time and continues to be more sought out than many other fishing lures or inferior imitations. Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and have become one of the top rated brands of hard-baits in the world.
Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.
